Brand Protection: Combatting growing dupe culture
There has been a noticeable rise in dupe culture, particularly among Gen Z. Social media platforms like TikTok and YouTube are filled with influencers showing off their purchase of luxury dupes, such as a $40-handbag that would have cost $500 from the genuine item. TikTok videos with the hashtag “#Dupe” reached almost 6 billion views […]